CareerBuilder's Monk-e-Mail didn¹t become an internet phenomenon on its own. It took public relations to get Monk-e-Mails into the hands of influential media and bloggers. And Cathy Yingling (now Managing Director of Y&L PR) did so by sending personalized Monk-e-Mails to key figures in target media.

The results: Thanks to placements in traditional media outlets like USA Today, the Wall Street Journal and the New York Times as well as blogs and websites like flashinsider.com; about.com; betterproductsandservices.com; marketingvox.com; and countless more. In the first year, nearly 30 million Monk-e-Mails were sent, with the average visitor to the site spending five to seven minutes interacting with the CareerBuilder brand. All with no advertising support.