CATHY YINGLING Managing Director
cyingling@yandlpr.com

M.J., Advertising Concentration, University of Missouri School of Journalism

B.A., Art History, DePauw University

With 15 years of experience, Cathy has created award-winning brand action programs for some of America's best-known brands, including United Airlines, Kenmore and Whirlpool appliances, CareerBuilder.com, the “got milk?” Campaign, Burger King and Cheer laundry detergent.

Cathy takes a fully integrated approach to consumer marketing public relations, identifying strategies for engaging consumers, amplifying ad campaigns and building brand connections via promotions, experiential marketing, online and editorial media coverage. Her work on the got milk? Campaign helped make the milk mustache ads part of pop culture, featured in entertainment media and on television from coast-to-coast.

Cathy’s expertise includes new product launches; brand repositionings and revitalizations; cause-related marketing; event marketing; media relations; and viral marketing. Cathy also specializes in marketing to women, and has been a guest lecturer on that topic to the Integrated Marketing Communications graduate program at Northwestern University.